August 30th, 2022 - Betano, the leading operator of online sports betting and games Kaizen Gaming, has become a premium partner of FC Viktoria Plzeň. Starting tomorrow. August 31st 2022, the Betano logo will appear on the back side of the reigning champions’ kits. It is the first ever sponsorship contract of Kaizen Gaming and its brand Betano in the Czech Republic.

“The support of sport and the support of teams writing exceptional sports stories has been a main pillar of Kaizen Gaming strategy since the beginning of our company. When deciding on our first partnership contract in the Czech Republic, FC Viktoria Plzeň was a clear choice. Viktoria is not only the reigning champion, but also one of the most successful clubs in the country in the last ten years,” says Julio Iglesias Hernando, CCO of Kaizen Gaming. “However, the final and decisive factor was meeting the people of the club. It was the moment we realized, that both sides share the same passion for football. That means our collaboration does not start and end with just a signed contract, but it goes much deeper. We are looking forward to winning more games together, on and off the pitch.”

“I would divide the significance of signing the contract with Betano into two spheres. Firstly, it is a great honor for us to join the family of such significant clubs such as Porto, Benfica and other great teams with long history. Viktoria wants to present itself as a club of European importance both on the pitch and in the areas of business and marketing. This collaboration brings us closer to this goal,” says Adolf Šádek, owner of FC Viktoria Plzeň. “At the same time, this new partnership is an important moment for us in terms of ensuring and maintaining the economic stability of the club. This is a crucial and long-term cooperation, which I value the most about the agreement, as well as the partner’s wish to further develop and expand our collaboration in the future.”

Roman Maco, Country Manager of Kaizen Gaming, also confirms that the partnership with the reigning Czech champions is just a beginning of the company’s significant entry into the Czech sports environment. “We joined forces with a big and successful club and a Champions League participant. I see it as a successful start in the field of sports sponsorship. Betano wants to be an important player in the sports betting area in the Czech Republic, and our activities in the field of sponsorship will correspond to this.”

Kaizen Gaming sponsors some of the biggest football clubs in Europe and Latin America via their Betano and Stoiximan companies. These include, for example, ‘Los Tres Grandes’ in Portugal, consisting of FC Porto, Sporting Lisabon and SL Benfica, as well as Greek teams Olympiakos, Panathinaikos and PAOK FC, or Brazilian Fluminense and Atlético Mineiro. Kaizen Gaming is one of the fastest growing GameTech companies on the international level and was named the best soccer betting operator on the global scale at the EGR Operator Awards 2021.